Networking and referrals are the main way that I have grown my website design company in San Diego since 2006!

There are a ton of local groups (virtually and local) that you can become involved with!

• Check out the video coverage of this topic in Ask a Web Geek episode 19.
• This is an Aug 2024 update to the Jan 2020 update to this post from Jan 2019. (NOTE: A lot of changes happened in March 2020. YMMV.)
• And if you haven’t seen it yet, check out this post where I talk in general about business networking.

A Lead Magnet is a useful piece of content that can typically be fully consumed and understood in about 10-15 minutes, even if it may (and probably does) take longer to implement.

A Lead Magnet is a win-win opportunity. You give something to your (prospective) client that can help them right away. And in exchange, they give you their email address with permission to contact them in the future. This is SO valuable. To BOTH parties!

Have you ever considered using a Lead Magnet?