By it's very nature, a blog is made up of words and keywords - exactly those that are associated with you, your services and your offerings. By writing about what you do, and offering free tips and resources to your community, you'll organically be sprinkling those very Seach-Engine-attracting goodies all over your website!
Connect with your Community
And your blog will even have a place for your community to respond to you with the built in comment features.
This allows you to have an actual conversation with your community that extends beyond what you've written in your original article. These ongoing comments keep your whole website fresh and engaged with your community.
Your Social Media Hub
Social Media is all the rage, and yet it's a shifting sandbox of what's in today, and gone tomorrow! You need to have one place on the internet that is totally yours to own and control. Your website (and blog) is that place! By publishing to your website FIRST, you can then go out into each social media channel to share the link back to your website / blog post.
I know, I know... you don't have time! Right? Well, I'm here to give you some guidance and share some ideas on how to take a little bit of effort and turn it into a whole bunch of results! There are tools and systems and resources to help us with all the steps.
What do you think?
What questions and challenges do you have about blogs and publishing on the web? Do you use social media now? What would you like to do better?
Leave me a comment below and share with us what you're going through... we're here to help!