Congratulations on your passion to grow your business and your desire to conquer the marketing jungle that is the World Wide Web!
Welcome, Dear Reader!
Your Guided Tour of the Web Jungle continues...
On our tour, we hope you begin to see your website as a tool to help you build a better business...for you...and for your customers.
- Increase Sales Profits
- Improve Customer Service
- Increase Efficiency = Save Time & Money
...as seen on Amazon!
Please leave me a positive review on Amazon ...!
(It is very much appreciated and helps others benefit, too!)
Then, please copy & share this link with your friends and on social media!
http://5keysbook.gilbertstudios.com
Meet CJ, your Tour Guide!
*** SPOILER ALERT!
I have been geek all my life.
( ...What? You're not shocked? )
Yes, I love Batman, Star Trek, stories about wizards, and I can solve a Rubik's Cube.
I was on the internet before it was even the internet!
You see, in the late 80s to very early 90s, you would use your “modem” to dial up another computer called a “Bulletin Board System”. This is how we exchanged messages (email!), chatted on forums and played text-based games together. (That dragon didn’t have a chance!)
When the internet craze hit in 1995, I was in high school. A friend’s dad owned a small computer company in La Mesa and hired me and my two best friends to be his internet team. We learned the mystical world of HTML and the importance of optimizing a photo to download quickly.
Key One: Goals and Target Market
Okay, here is your homework for Key One.
Key #1 Planning Questions
(Click to Open; Right-Click to "Save As...")
Some prefer to read and think, others like to print it out and fill it out...take whatever approach feels right to you.
Remember: You can't spend too much time in this step!
Key Two: Your Search
The "Yellow Pages" are dead. Now, everything is about being found and seen online.
People search for keywords. It can be as simple as Say what you do!
Test It & Action Steps
Try a few searches using your business name ("Jane's Dog Walking"), and then try searching for your general type of business in your area ("dog walking mission valley").
Use Google's Keyword Tool ...OR... just use the built-in "Suggested Search" feature! (Chapter 4, pg 35)
Bonus Info
Here are a few great additional tools for researching keywords:
And make sure you are correctly listed in all online business directories, apps, maps and social networks:
Can they FIND you when they WANT you?
NEW! Enhance the presence of your small business in your local community like never before!
We have found an amazing tool to increase your traffic, leads and sales BEFORE they even get to your website!
Get Started with a Free Business Listing Scan...
GS PowerListings
= Take Control. Get Found.
Inconsistent business location information across online maps, apps, directories, GPS devices, social networks, and search engines costs you real sales.
GS PowerListings lets you control your listings across 70+ partner sites, including Google, Apple, Bing, Facebook, Yahoo and Yelp.
Key Three: Your Sales
People choose the familiar.
And they will feel more comfortable getting to know you and your business in the comfort of their own home or office.
Test It & Action Steps
Use my "20/20 Test"...
Browse through your site (or better still - ask someone else who hasn’t seen it before), and see if you can get a clear picture of who you are and what you're offering in about 20 seconds.
Then look again to see if someone could spend 20 minutes or more with your detailed information.
Search Google...
Go to Google, search for your type of business or service and see what others are doing. (Chapter 5, pg 45)
Pro Tip
Study a Sales Master like Eric Lofholm
I really like Eric's approach to selling as service. This is a learned skill everyone should improve!
Eric's Free Virtual Sales Training
...More Coming Soon...
