- Demographic and Marketing Analysis
- Before anything else, it is crucial to have a discussion with your
website designer about demographics. In order to effectively design
the website, you must establish your target audience. Talk about
your product position, strengths, and weaknesses. Discuss goals
and establish a key message.
- Custom Photography and Graphic Design
- People are tired of seeing the same 'business' photos or boring
'corporate' websites created from stock photos and template
website layouts. Everyone wants the creative, detailed, custom
designs, but they're afraid of the price. Not any more! You
can have a custom designed website with brand, new original
graphics and photos for a lot less than the thousands you might
think!
- Clean, Well-Structured, Professional Code
- Most people don't realize that websites are programmed. Even
before that, they must be designed to be easy to use, navigate,
and find what you need. Nowadays, more things can access the
internet than ever before: cell phones, PDAs, even your coffee
maker! Your website must be well-structured and cleanly written
with the latest standards to be accessible by the majority
of website browsers and handheld devices.
- Search Engine Optimization
- Search engines are all about content. Your key words and phrases
must be prevalent in your content to achieve high ranking.
You can also place keywords within the programming language
of the webpage. Beware of text displayed within Flash, graphics,
or images... Search Engines cannot see them!! (...And neither
can screen-readers for the visually impaired!)
- Traffic Statistics
- Do you know who is looking at your site? There are ways other
than those unpleasant looking hit counters to track your user's
statistics. We also keep an eye on how users move through your
site in order to make it even better for your customers in
the future.
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